This is the first time I bought such an expensive mascara, I usually buy drug store brands, but the extra splurge is worth it. This is a tubing mascara and comes off very easily just by rubbing it off when wet, yet it stays on all day without smudging or crumbling. Makes my lashes look nice and long and thick. My new go to mascara! It was recommended on a youtube video that I watched by Leah Halton, who has very nice lashes.