Introducing our new and improved Cake Mascara formula – a revolutionary product that elevates lash enhancement to a higher level. Crafted from natural wax and mineral ingredients such as jojoba oil and seaweed extract, this completely natural mascara is hypoallergenic, making it ideal for those with sensitive eyes and allergies. This updated formula not only beautifies your lashes but also nourishes them. Infused with seaweed extract, the mascara cake activates with just a damp brush, simplifying your beauty routine while ensuring maximum effectiveness. Here's how to use Cake Mascara: Begin by dampening your mascara brush with water or a few drops of water. Ensure it's moist but not saturated. Gently glide the damp brush over the mascara cake until evenly coated with the product. Apply the mascara to your upper lashes, starting from the base and working towards the tips. Layer for added intensity, allowing each coat to dry before applying the next. We recommend avoiding application to lower lashes to reduce the risk of smudging or bleeding. If necessary, apply a touch of powder to your eyelids to prevent smudging throughout the day. Revel in the fuller, longer lashes achieved with Cake Mascara! Available in brown and black shades, Cake Mascara doubles as eyeliner or eyebrow product, offering versatility in your makeup routine. We're proud to introduce our new presentation in beautiful pans with a vintage twist, aligning with our commitment to zero waste cosmetics. Not only environmentally friendly, but these pans also add elegance to your makeup collection. By choosing Cake Mascara, you contribute to reducing environmental waste while enhancing your beauty routine. Experience the next level of lash enhancement with Cake Mascara – inside and out. Please Note: If you notice a white film on your cake mascara, don't worry, it's not mold! Just like with wax-based art supplies, this is called wax bloom, a natural occurrence caused by the ingredients in the mascara. Simply wipe it off before using – it's just a sign of the quality ingredients in your mascara!